Cadbury World Birmingham

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0844 880 7667

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Areas served:

West Midlands

Linden Road Bournville, Birmingham, West Midlands, B30 2LU

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January, February, March, April, May, June, July, August, September, October, November, December


Monday, Tuesday, Wednesday, Thursday, Friday


PreSchool, 5 to 7 years, 8 to 10 years, 11 to 13 years, 14 to 16 years, College, University

Cadbury World offers a unique experience that gives a fascinating insight into the rich heritage of the nation’s favourite chocolate. Your visit will take around 4.5 hours. This includes an educational talk or workshop (optional)

Listed under: Day Trip Destinations | Business Studies | Walking Tours | Special Educational Needs (SEN) | Technology | Picnic Areas | Museums | Historical Heritage | Historic Buildings | Educational Tours | Science | Leisure and Tourism | ICT | History | Geography | Design and Technology | Citizenship

What we offer

Discover the origins of the cocoa bean amidst trees and waterfalls in the Aztec Jungle.

Learn the history behind the creation of the Cadbury factory and Bournville village by the Cadbury brothers.

Explore how Cadbury manufacture popular products and 100 years of innovative advertising and packaging design.

Watch our chocolatiers work their magic as they reveal the ingredients and making of chocolate.

Enjoy the magical Cadabra ride and an adventurous journey in our 4D cinema experience!

Expand your class' knowledge with a one hour curriculum-linked educational talk or workshop to complement your self-guided tour, featuring interactive and engaging examples to support your topics, presented in our themed education rooms.

What makes us a great choice?

With 26 years’ experience and more than 2,000 school groups attending each year, Cadbury World offers a unique experience that gives fascinating insight into the rich heritage of the nation's favourite chocolate brand.

We offer 18 different educational talks suitable from key stage 1 up to key stage 5 including the history of chocolate, Design and Technology, Ancient Mayan Civilizations, Marketing, Science, ICT and Geography. We also offer students the chance to gain an insight into the design process of Cadbury chocolate bars with our NEW Design & Technology workshop.

Accreditation and Awards

In early 2009, Cadbury World confirmed its’ reputation as one of the best educational visits in the U.K. by being accredited with the ‘Learning Outside the Classroom Quality Badge.


What is typically included?

Your visit will take around 4.5 hours. This includes an educational talk or workshop (optional), entrance into Cadbury World, our fantastic 4D cinema show and the fascinating Bournville Experience Museum. In addition to this, we also have the World’s Biggest Cadbury Shop where there are treats suitable for all budgets!

Additional educational talks have been specifically designed for key stages 1-5, so you can mix and match topics or cover specific points.

KS1 & 2 Bean to Bar - Originality of raw materials (supports the IPC chocolate topic) 

KS1 & 2 The Maya (Ancient Mayan Civilization) - The great city of Chichen Itza, Maya Gods and their fascinating counting system 

KS1 & 2 Aztecs - The rise and fall of Montezuma and the importance of cocoa beans to Aztec society. 

KS1 & 2 Design & Technology - New Product Development, including packaging design 

KS1 & 2 Victorians - Case study of George Cadbury as a famous Victorian 

KS1 & 2 Rainforests - Flora, fauna and creatures of the Ghana rainforests 

KS1 & 2 Building a Village: Settlements - A comparison of life in Bournville, UK and Adjeikrom, Ghana

KS1 & 2 Chocolate Through The Ages - Explore how cocoa originated from ancient civilizations to Cadbury heritage

KS3 & 4 Design and Food Technology – New product development, sources of ingredients, production methods, and quality control (sensory evaluation), food safety (HACCP)

KS3 & 4 Geography – Cadbury as a TNC, factors affecting ecosystems and urban development in an LIDC (in relation to cocoa growing in Ghana), cocoa life. 

KS4 Science – understand science in the workplace of Cadbury, including the functions of the science and technology department, the role of a sensory evaluator and health and safety in the workplace

KS4 Leisure and Tourism Marketing – Overview of Cadbury World, primary and secondary market research, the marketing mix and SWOT analysis

KS4 Leisure and Tourism Customer Service - Overview of Cadbury World, meeting the needs of customers and how to provide and monitor customer service

KS4 ICT – the role of ICT in Cadbury (design, production, monitoring and tracking), electronic communications, sharing information and cyber security, social media marketing

KS4 Investigating Business – Business ownership, aims and objectives, functional departments, stakeholders and shareholders

KS4 Business Studies Marketing – the role of marketing and market research, the 4P’s and their importance

KS5 Business Studies Marketing – understand different marketing strategies in relation to Cadbury products, understand the USP

KS5 People in Business – the role of human resources, recruitment and selection, motivation, training and development

NEW KS3 Design Technology Workshop – gain an insight into the design process of Cadbury products by designing your own wrapper.

Group Sizes Catered For

Cadbury World can accommodate thousands of visitors each day. Groups are a minimum of 15 paying people and larger groups may need to be split for your enjoyment whilst on the tour. Talks are available for groups of any size.

Materials, Resources & Information Provided

Download our free online workbooks and resources here: https://www.cadburyworld.co.uk/schools-and-groups/schools/resources, including factsheets on Cadbury and Bournville, and BTEC and GCSE workbooks. For teachers we also offer free preview visits.

Photography, Filming & Audio Restrictions

Photography and videoing is permitted throughout Cadbury World with the exception of the ‘Packaging Plant.’

Risk Assessment Details

Cadbury World offers free teacher preview visits for 1 teacher and 1 guest. These are available on any day we are open and offers the teacher the opportunity to carry out their own risk assessment. Teacher preview visits must be pre-booked with our booking office on 0844 880 7667.

Education Officer Information

Our education team is headed up by Education and Heritage Centre Manager Colin Pitt. To contact Colin or the team, email cwe@mdlz.com or call 0844 880 7667.

Pricing Information

£8.15 per pupil (up to the age of 17 and inclusive).

£9.65 per pupil to include a talk

£10.70 per adult - one free adult admission for every 8 paying school children.

Coach Driver – one free adult admission.

FREE preview visit for teachers.

FREE downloadable resources and workbooks.

Clothing Requirements

The wearing of school uniform or casual clothes is at the discretion of the school.

First Aid Information

All security personnel and 1 in 4 front of house staff are trained first aiders. We also have a First Aid Room located in reception.

Available Facilities

We have two gifts shops, a restaurant, disabled toilets, a Changing Places facility and baby changing rooms. Situated at the rear of the main building is the children’s play area (suitable for up to 12 year olds), the Bournville Experience Museum, 4D Chocolate Adventure, and a marquee and picnic tables set aside for packed lunches.

Accessibility & Disabled Facilities

We are DDA compliant with audio tours and mini scripts for visual and hearing impaired visitors. Wheelchair is only limited in the factory area. Before visitors reach the factory, there is a video area which is accessible to all visitors. We do have an AA rate (Access Assistance) for any pupils with disabilities or require 1:1 support.

Opening Hours & Information

As opening times are seasonal and varied please refer to the Cadbury World website or select option 3 on our reservation line 0844 880 7667. During term time Cadbury World opens at 10am with last entry at 3pm. 

See Link: http://www.cadburyworld.co.uk/planyourvisit/openingtimes


"I would also like to add how impressed I am with Cadbury's with how efficient and well organized the trip was, which was suggested by Cadbury's employees. I was exceptional happy with the talk and how the whole day went and got positive feedback from students."

"I was overwhelmed by how accommodating you were for us, and the kids had such a brilliant time! Thank you very much for being so willing to share your resources. I've been able to give the kids a quiz today to see how much they have remembered, and they really did take lots of the information in! I'm super chuffed!

Other Information

Cadbury World can provide packed lunches for you to collect on the day of your visit. Prices start from £4.50. The options available are on the schools page on our website: www.cadburyworld.co.uk/schoolandgroups/schools 

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